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Is this for real, responsible TV?
Children's Health
I’m sure there’s got to be a catch somewhere, but what a great idea! The kids station, Nickelodeon is actually incouraging kids to turn off the TV and go outside and play - really.
Now, if we could only get the other hundreds of stations to do the same 
By JOHN ROGERS, Associated Press Writer Sun Jul 30, 6:28 AM ET
LOS ANGELES - It’s the heart of the summer, a time when a kid’s thoughts may well turn to watching television — lots of television. But one television network is telling kids to turn off their sets, put aside their remotes and go outside and play.
“Our whole mantra is about a balanced lifestyle,” said Marva Smalls, an executive vice president with the Nickelodeon cable channel, whose summer promotion this year is a series of specials called “Let’s Just Play Go Healthy Challenge.”
“Part of a balanced lifestyle,” Smalls added, “is not to spend all of your waking hours watching TV.”
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